As of 2024, T-Series holds the record with over 250 million subscribers.
Top YouTube influencers for January 2025
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Audience
The list shows the Top YouTube influencers for January 2025 and is updated monthly. To view all creators' detailed analytics and find more accounts,
sign up for a free Heepsy account.
1.BLACKPINK
Followers
94.3M
Engagement rate
0.2%
Average likes
228K
Bio
BLACKPINK Official YouTube Channel 블랙핑크 공식 유튜브 채널입니다. JISOO, JENNIE, ROSÉ, LISA 지수, 제니, 로제, 리사
2.HYBE LABELS
Followers
75M
Engagement rate
0.1%
Average likes
42.5K
Bio
Welcome to the official YouTube channel of HYBE, the content hub for BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Entertainment, KOZ ENTERTAINMENT, ADOR and more.
3.Justin Bieber
Followers
73.2M
Engagement rate
0.1%
Average likes
101K
Bio
Help change the world. JUSTICE the album out now https://JustinBieber.lnk.to/Justice
4.Colors TV
Followers
73.4M
Engagement rate
0.0%
Average likes
2.50
Bio
Welcome to the official main channel of Colors TV! Show some love people by subscribing to our channel: http://www.youtube.com/user/colorstv?sub_confirmation=1 Follow us on Google+: https://plus.google.com/108336806150063826507 Follow us on Facebook: https://www.facebook.com/ColorsTV Follow us on Twitter: https://twitter.com/ColorsTV
5.T-Series
Followers
270M
Engagement rate
0.0%
Average likes
1.5K
Bio
"Music can change the world". T-Series is India's largest Music Label & Movie Studio, believes in bringing world close together through its music. T-Series is associated with music industry from past three decades, having ample catalogue of music comprising plenty of languages that covers the length & breadth of India. We believe after silence, nearest to expressing the inexpressible is Music. So, all the music lovers who believe in magic of music come join us and live the magic of music with T-Series.
6.BANGTANTV
Followers
78.4M
Engagement rate
0.4%
Average likes
311K
Bio
This is the official YouTube channel of BTS. 방탄소년단 공식 유튜브 채널 입니다.
7.MrBeast
Followers
327M
Engagement rate
1.0%
Average likes
3.3M
Bio
SUBSCRIBE FOR A COOKIE! Accomplishments: - Raised $20,000,000 To Plant 20,000,000 Trees - Removed 30,000,000 pounds of trash from the ocean - Built wells in Africa - helped 1,000 blind people see - helped 1,000 deaf people hear - Given millions to charity - Started my own snack company Feastables - Donated over 100 cars lol - Gave away a private island (twice) - Gave away 1 million dollars in one video - Counted to 100k - Read the Dictionary - Read Bee Movie Script - Read Longest English Word - Watched Paint Dry - Ubering Across America - Watched It's Every Day Bro For 10 Hours - Ran a marathon in the world's largest shoes - Adopted every dog in a shelter - Bought $1,000,000 in lottery tickets - Sold houses for $1 - I got buried alive - Recreated Squid Game in real life - Gave away a chocolate factory - Gave away private jet - Survived 50 hours in Antarctica You get the point haha *Do not email me asking for money, I give away money because it makes me happy :)
8.PewDiePie
Followers
111M
Engagement rate
0.1%
Average likes
142K
Bio
I make videos.
9.Baby Shark - Pinkfong Kids’ Songs & Stories
Followers
75.8M
Engagement rate
0.0%
Average likes
822
Bio
Welcome to Pinkfong's official YouTube channel. Meet Pinkfong’s fun, educational videos that captured the hearts of millions of children around the world. Subscribe to Pinkfong Baby Shark’s channel for kids’ favorite songs & stories created by professionals in child education. Follow Pinkfong on social media for new updates and free promotions. ★ Website: https://www.thepinkfongcompany.com/ ★ Twitter: https://twitter.com/pinkfong ★ Instagram: https://www.instagram.com/pinkfong.official ★ Facebook: https://www.facebook.com/pinkfong.official ★ TikTok: https://www.tiktok.com/@pinkfong_official [IMPORTANT] Kindly be noted using The Pinkfong company’s all creative content such as music or animation (collectively as "Content") with no prior permission from The Pinkfong Company is illegal. For any inquiries about using Pinkfong's Content for commercial or non-commercial use, kindly contact us through below business inquiry link: https://bizhelp.pinkfong.com/hc/en-us
10.WWE
Followers
103M
Engagement rate
0.0%
Average likes
1.9K
Bio
WWE on YouTube is your number one spot to catch WWE original shows and exclusives! Watch videos from all of your favorite WWE Superstars, backstage fallout from live shows including Raw, SmackDown, NXT and original shows such as Top 10, List This, WWE's The Bump and much more! Subscribe - https://goo.gl/2YO0Is Stream WWE on Peacock https://pck.tv/2PIAQJI in the U.S. and on WWE Network http://wwe.yt/wwenetwork everywhere else.
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Discover the Top YouTube Channels with Heepsy
YouTube is a goldmine for marketers aiming to enhance their strategies and campaigns. Collaborating with the most subscribed YouTube influencers can significantly boost your brand’s visibility and engagement. Heepsy, as an all-in-one influencer marketing platform, makes it simple to find and connect with top YouTube channels.
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1. Targeted Audience Engagement
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YouTube influencers are often trendsetters within their niches. Collaborating with them helps your brand stay ahead of emerging trends, ensuring your content remains fresh, relevant, and engaging to your target audience.
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Influencers often have high-ranking YouTube channels. Partnering with these influencers boosts your brand’s visibility and makes it easier for potential customers to discover your products or services.
4. Authentic Content Creation
Influencers are experts in creating content that resonates with their followers. When they feature your brand, their authentic endorsements build trust and credibility, enhancing your brand’s reputation.
5. Diverse Collaboration Opportunities
YouTube influencers offer various collaboration formats, from product reviews and tutorials to unboxings and sponsored content. These diverse options allow you to showcase your brand in multiple engaging ways.
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Access comprehensive profiles that provide essential metrics such as engagement rates, audience quality, and subscriber counts.
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Customize your search criteria to align with your specific marketing goals and campaign needs.
4. Audience Quality Score
Evaluate the authenticity and quality of an influencer’s audience to ensure your brand partners with the most credible and engaging channels.
5. Subscriber Growth Rate
Monitor the growth rate of an influencer's subscribers to gauge their increasing popularity and relevance within their niche.
Frequently asked questions
1. T-Series - 250M 2. Cocomelon - 150M 3. SET India - 149M 4. PewDiePie - 111M 5. MrBeast - 105M 6. Kids Diana Show - 99M 7. Like Nastya - 95M 8. 5-Minute Crafts - 94M 9. WWE - 90M 10. Vlad and Niki - 88M
Top YouTube influencers produce diverse content such as vlogs, tutorials, reviews, gaming, lifestyle, and niche-specific videos tailored to their audience’s interests.
Rates generally start at $100 per 10,000 subscribers for a basic mention, with additional costs based on video length, content type, and other factors. For detailed information, visit our blog on influencer marketing costs
Important metrics include the number of likes, comments, shares, and the overall engagement rate, which indicates how actively the audience interacts with the influencer's content.